In a recent interview with Amahle Mjoli, the founder of Amahle Consultants, we gained valuable insights into her journey and experiences in the digital marketing landscape. From overcoming challenges to embracing opportunities, Amahle shared her perspective on the evolving trends and strategies that businesses should adopt in the dynamic world of digital marketing.
Amahle’s Journey into Digital Marketing:
Amahle began by reflecting on the significant changes since she started her journey in digital marketing. Admitting her initial unfamiliarity with the space, she highlighted the ease with which she learned and adapted over time. Amahle emphasized the importance of digital skills training and shared how she successfully implemented digital marketing campaigns, particularly highlighting her involvement with the Department of Small Business Development.
Successful Digital Marketing Campaigns:
One of the noteworthy campaigns Amahle discussed was her collaboration with the Department of Small Business Development, promoting entrepreneurship in rural areas. The success of this campaign led to referrals, showcasing the positive impact of effective digital marketing strategies.
Approach to Developing and Implementing Digital Marketing Strategies:
Amahle stressed the importance of understanding the client’s needs and target market when developing digital marketing strategies. She emphasized the need for campaigns that resonate with the youth, offering fast and convenient solutions while maintaining product quality and timely delivery.
Staying Up-to-Date on Trends and Technologies:
To stay current in the ever-evolving digital marketing landscape, Amahle highlighted the significance of being a continual learner. She recommended leveraging online resources such as Meta for Business, YouTube updates, and Amazon trends. By staying informed and upgrading skills regularly, digital marketers can stay ahead of the curve.
Dealing with Limited Budgets:
Amahle acknowledged the challenges posed by clients with limited budgets, especially in the startup phase. She emphasized the importance of finding a balance between meeting the client’s needs and ensuring fair compensation. Building long-term relationships and being strategic about compromises can help navigate tight budgets without devaluing services.
Handling Difficult Conversations with Clients:
Navigating difficult conversations with clients requires humility and a focus on problem-solving. Amahle advised addressing the problem, not the tension, and prioritizing business and personal reputation. Apologizing when necessary and compensating appropriately demonstrates professionalism and a commitment to resolution.
Staying Organized and Managing Time Effectively:
Amahle emphasized the significance of professionalism and ethics in staying organized and managing time effectively. She highlighted the importance of setting clear daily schedules, especially when balancing business responsibilities with high school studies. Delegating tasks and relying on a competent team further contribute to organizational success.
Challenges and Opportunities in the Digital Marketing Landscape:
Amahle pointed out the misconception that digital marketing is glamorous, emphasizing the importance of putting in the work. She cautioned against premature announcements on social media, advising marketers to focus on solving real problems in the digital space. While challenges exist, opportunities arise for those who understand the digital marketing landscape and deliver valuable solutions.
The Future of Digital Marketing:
According to Amahle, the digital marketing landscape is rapidly evolving, with traditional marketing methods phasing out. Social media, websites, and digital skills will play crucial roles in the future. Amahle urged businesses to understand and solve current digital challenges, emphasizing the importance of staying ahead in the digital marketing trends.
UMO Youth Business Conference Awards:
Amahle concluded the interview by discussing the UMO Youth Business Conference Awards, a two-day event focused on promoting entrepreneurship in semi-rural areas and townships. She invited the audience to participate in the event, which includes workshops, panel discussions, and an awards ceremony.
Conclusion:
Amahle Mjoli’s insights provide a valuable perspective on the evolving digital marketing landscape. From learning and adapting to overcoming challenges, Amahle’s journey serves as inspiration for aspiring digital marketers. As businesses navigate the digital era, understanding the youth market, staying informed on trends, and fostering long-term relationships will be key to success.